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Retained as communications consultant and strategist, helping to increase the visibility of the foundation. Collaborate with the Executive Director to plan and implement growth-phase programs.
➊ The Liya Kebede Foundation — Collateral
➋ The Liya Kebede Foundation — Website
➌ The Liya Kebede Foundation — Awareness Campaign
Oversaw all agency creative for client's web and mobile properties to ensure a consistent user experience. Managed deliverables and Q/A with client's developer. Followed agile methodologies and tracked development milestones through Jira.
➊ People's Choice Awards — Mobile App
➋ People's Choice Awards — Mobile App
Created and executed concept for curated picnic delivery service. Built the Picwich brand and desktop/mobile e-commerce experience. Developed product experience, partnerships with restaurants, and currently working with a luxury concierge firm to test market the product and collect feedback.
➊ Picwich — Website
➋ Picwich — Menu Page
➌ Picwich — Promotional Cards
Oversaw project from discovery through launch. Conducted stakeholder and user interviews and developed information architecture based on findings. Worked with client to collect and sort source material. Produced photoshoots for all new product photography. Lead responsive design decisions in tandem with creative and technical team members.
➊ PDI — Responsive Website
➋ PDI — Tablet View
Pestemal towels for bath, beach, and sport. Thin, absorbent, and quick-drying; handmade for generations in Turkey, using the highest quality cotton. A soft, luxurious replacement for bulky traditional towels.
