Sam Stroube

Digital Producer / Experience Designer

Agency background in interactive design and production. Works in design, video, photography, and code to create content for the web.

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The Liya Kebede Foundation

Non-profit committed to advancing safe motherhood

Retained as communications consultant and strategist, helping to increase the visibility of the foundation. Collaborate with the Executive Director to plan and implement growth-phase programs.

  • Identity Design
  • Digital Strategy
  • Website Design and Development
  • Campaign Ideation
  • Ongoing Campaign Support

The Liya Kebede Foundation - Collateral ➊ The Liya Kebede Foundation — Collateral

The Liya Kebede Foundation - Website ➋ The Liya Kebede Foundation — Website

The Liya Kebede Foundation - Awareness Campaign ➌ The Liya Kebede Foundation — Awareness Campaign

People's Choice Awards

iOS Voting App for PCA

Agency: Barker DZP

Interactive Producer

Oversaw all agency creative for client's web and mobile properties to ensure a consistent user experience. Managed deliverables and Q/A with client's developer. Followed agile methodologies and tracked development milestones through Jira.

People's Choice Awards - Mobile App ➊ People's Choice Awards — Mobile App

People's Choice Awards - Mobile App ➋ People's Choice Awards — Mobile App

Picwich NYC

The perfect summer activity for friends, family and couples.


Created and executed concept for curated picnic delivery service. Built the Picwich brand and desktop/mobile e-commerce experience. Developed product experience, partnerships with restaurants, and currently working with a luxury concierge firm to test market the product and collect feedback.

Picwich - Website ➊ Picwich — Website

Picwich - Menu Page ➋ Picwich — Menu Page

Picwich - Promotional Cards ➌ Picwich — Promotional Cards

PDI Digital Platform

Website and Resource Center for Healthcare Brand

Agency: Barker DZP

Oversaw project from discovery through launch. Conducted stakeholder and user interviews and developed information architecture based on findings. Worked with client to collect and sort source material. Produced photoshoots for all new product photography. Lead responsive design decisions in tandem with creative and technical team members.

PDI - Responsive Website ➊ PDI — Responsive Website

PDI - Tablet View ➋ PDI — Tablet View


E-Commerce brand selling Turkish pestemal towels

Pestemal towels for bath, beach, and sport. Thin, absorbent, and quick-drying; handmade for generations in Turkey, using the highest quality cotton. A soft, luxurious replacement for bulky traditional towels.